Tips on How to Sell Through an Online Store Blog

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This section of the site is created not only to inform and entertain users. A blog is a good tool for increasing sales, but there are some features that need to be taken into account when giving the content an advertising function:

The reader comes to the blog for useful and interesting information, so you shouldn’t openly push the product on him – tactful native recommendations will work much more effectively.

The pop-up form, offering to go to the fronk oil email list product catalog, should appear after a period of time sufficient for reading the article.

If a user spends more than 10 minutes on the blog pages, they thereby confirm their interest in the product. They may already be ready to leave their email in exchange for a free webinar and agree to receive a newsletter.

3 Tips on How to Sell Through an Online Store Blog


Ways to promote a blog
Even the most useful and high-quality content can go unnoticed if you don’t bring your target audience to your blog using various channels.

Search traffic

Sherma.org micro-markup will allow you to highlight your site in search - the snippet will be much more convenient and attractive for users.

Remember that it is much more difficult to get to the top for high-frequency queries than for mid- and low-frequency ones. Bet on rarely encountered search phrases: it is quite likely that this method will provide you with stable traffic.

Ways to promote a blog

Newsletters

Many users have a negative attitude towards emails, believing that they are only worthy of being sent to the Spam folder. However, with a well-developed strategy, a newsletter can be a useful tool for promoting a blog. If the letters contain useful information and the style of communication with subscribers is friendly, users will be happy to open your emails.

Guest posts

Companies whose areas of activity overlap with yours may offer you the opportunity to publish a post on their sites in exchange for a similar step on your part. You can assess how profitable such a partnership is by checking the tags on your links on third-party resources.

Social media

Registration on Facebook, VKontakte, Instagram, YouTube, Slideshare, Google+ is another promising way to promote a blog. Engage your audience in discussing materials, provide the opportunity to share your posts, set up social media widgets.

Thematic forums and blogs

Become a member of the platform, engage in dialogue with other users on behalf of your company, create new topics for discussion and answer questions, leaving links to articles from the blog.