The Importance of Website Design

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A unique website design offers a lot of advantages: from differentiating from competitors to natural promotion. It costs a little more than a template Internet resource, but it is worth it if you entrust the work to professionals.

During the negotiations, the main thing is to understand what the developers are offering you - a truly unique design or a template, of which there are plenty on the Internet. The latter is indicated by specific points, they need to be discussed in advance, so as not to be disappointed later because of the result obtained.

The first thing a user perceives when visiting a website is the design of the web resource. Based on the design, a person immediately forms an impression of the organization, compares it healthcare email list with competitors, and draws conclusions about the level of the company or trademark. Design is important because the website in many cases becomes the first point of contact between the consumer and the company. With the help of a stylish, modern and unique website design, you can successfully position your brand and demonstrate a respectful and caring attitude towards potential clients.

Visual perception works very quickly: just a few seconds, and a person already has an idea of ​​an object. A website is one of these objects.

What influences the first impression of a web resource? Grid (layout), color combinations, indents, symmetry, typography and text volume, font family, icons and other factors.

A potential customer's first impression of your website simply has to be positive. 17 milliseconds is enough for a user to become interested in a website or to close it (according to recent Google research). However, this figure does not apply to key elements of the page, so let's round it up to 50 milliseconds.

The following conclusions were drawn from this study: visually simple sites that have high prototypicality (that is, they look exactly like the user is used to seeing sites of this type) are very attractive.

Scientists used eye-tracking technology – they tracked the eye movements of study participants while they were viewing landing pages. Having analyzed the entire array of collected data, they calculated how much time people focused their attention on certain elements of the web page: logo, pictures, social network icons, etc. (before moving on to the next element). A direct relationship was found between the duration of viewing the page and the first impression.

The following design components received the most attention:

Logo : Readers spent an average of 6.48 seconds looking at it.

Primary navigation menu : Subjects looked at it for about 6.44 seconds before moving their gaze on.

Search bar : visitors spent over 6 seconds on it.

Main image : held respondents' attention for about 5.94 seconds.

Texts : they were read for 5.59 seconds.

The footer took visitors about 5.25 seconds to view.