How to Create a Capture Page | Lead Capture

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A squeeze page is a specially designed landing page whose sole purpose is to capture information about your leads: name, email, phone number, etc.

This information is collected through a lead capture form and used to help you build a relationship with them. The ultimate goal is to convert them into customers through the marketing funnel.

How to Create an Easy Capture Page
1. The request
Determining what information to ask your customers may seem like an easy question with an easy answer. At first. In reality, it’s a complicated formula based on a variety of factors.

When creating your lead capture page, determine the goals of your campaign and what information you’ll need to collect from your client to achieve those goals. You want to make sure that you’ll be able to collect all the information you need without overwhelming your client.

Here's the trick, single field lead generation forms will generate qatar whatsapp data more leads, but longer forms are more likely to generate qualified leads.

When a customer is willing to take the time to fill out more than 5 fields, they are more likely to purchase.

Admittedly, a form of this size can be off-putting to first-time users. This is where it makes sense to segment your traffic based on new and returning visitors.

It allows you to display the most appropriate lead capture format and achieve the highest possible conversion rate. You can also segment based on demographics or even behavioral factors.

2. Offer something in return
Now that you know what you’re going to ask your customers for, you need to ask yourself what you’re willing to give in return. Creating a high-converting lead capture page requires that you give your leads as much as you’re asking them for.

Offering your customers a discount for subscribing to a newsletter is standard practice for many ecommerce sites. But is it right for you? You’ll need to crunch your numbers and see if your bottom line can handle a 10-15% discount.

We reviewed lead capture forms that offered an incentive and those that didn’t, and the results were clear: lead capture forms with a discount had a 5.9% acceptance rate compared to 3.8% acceptance for those without a discount.

So, ask yourself if a 2.1% increase in signups is worth it for your business. It’s important to remember that a discount isn’t the only valuable thing you can offer your potential customers.

Think about what they value and see if there is something you can create that will make them feel worth giving you their email address.

Creating a competition, contest, or quiz are all great alternatives with much lower overhead that still allow you to capture the same data. According to LeadQuizzes, the average quiz has a lead capture rate of 31.6%.

3. The position
When creating a landing page, where you place your signup form is a design choice, but it’s also a key element to the success of your lead generation strategy.

As a general rule, your form should always be above the fold. Above the fold refers to the section of a website that is visible without any scrolling or clicking.

A customer is most engaged with the page content above the fold, which means you should use this space to deliver the most important information.

If your offer needs further explanation, for example, you are selling a special event or service, then it is best to use your lead capture page to get the details of their request.

But that doesn’t mean you can’t have a lead capture form above the fold. It just means you should also have one below the fold after you enter the order details. You can also rely on other elements that can help you capture leads on your landing page.

In our projects, we implement various lead capture formats to get the best results for your lead generation campaigns: from overlays to pop-ups, push notifications, floating buttons, in-page personalization features and more.

4. The CTA
The importance of a strong call to action (CTA) should not be underestimated. Your lead capture page is only as powerful as your CTA.

Customers expect CTAs – they act as transitions for customers and prompt them to take immediate action. Customers look for CTAs to lead them on the path of least resistance. Make it easy for them by creating a prominent CTA with an engaging tagline.

Gone are the days of “click,” “submit,” and “subscribe.” Instead, inject some powerful headlines, personalization, exclusivity, or actionable verbs into your CTA.

Try combining elements from a few categories to create engaging, personalized CTAs like “Get your discount” or “Become an insider.”

5. The copy
Like any web page, your lead capture page should have compelling copy that clearly explains everything your customer needs to make an informed decision.

Start with an attention-grabbing headline that encourages customers to keep reading. Include your unique value proposition in your headline. Remember, you don’t have the same real estate on a lead generation page as you do on your homepage.

From the beginning, you need to get straight to the point. Your headline should let your customers know exactly what they’re looking at. Your copy should be clear and concise, from the headline to the body copy.

Make sure to clearly outline what your customers will receive when they sign up, and use bullet points whenever possible to keep the copy readable.

You can also include customer testimonials or reviews to build trust and instill value and credibility in your products in the eyes of customers.

6. The essentials
Know your target audience and take the time to ensure that your forms and email practices comply with privacy policies.

To keep your lead generation page as simple and streamlined as possible, remove page navigation from the top and bottom of the page. You want to remove all possible distractions from your ultimate goal – capturing their data. Keep the page laser-focused. Remember, the only link to click should be your CTA.

How to Promote Your Lead Capture Pages
Once you’re happy with your lead capture page, you’ll set a URL for it to display. Then, it’s time to start promoting it and collecting contact information.

The hardest part of creating a lead capture page is often getting people to get there. Sure, you can have the most compelling copy in the world. But if no one sees it, you won’t be collecting any information about your leads.