Several calls in one hour, and then silence

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This development of events is possible for two reasons:

A simple coincidence.

Temporal regularity. Conversion increases at certain times. But to adjust rates by time, you need to analyze statistics for at least one or two months.

Experience shows that clients are most interior designers email list active from 11:00 to 13:00, at 16:00 and 22:00. To get more applications, you need to increase rates during these hours. Having studied the statistics, you can see at what hours, and also days of the week, the conversion increases, and also increase rates.

This is due to the fact that there are goods, the demand for which increases on Fridays and falls on Mondays. Or services that are especially in demand on weekdays and at lunchtime.

There are few applications this week

You can often hear managers or marketers say: "Last week there were 20 orders, and this week there are only nine, and it's already Thursday!" Such experiences make you wonder why Yandex.Direct isn't working. But usually after a decline there comes a period of increased demand, which compensates for the temporary lull.

Therefore, you should not take impulsive, ill-considered actions: try to urgently improve something on the site or increase the bet size. Such actions can only harm.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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The best option is to wait two weeks. Sales declines happen to all companies. As a rule, they are replaced by an increase in demand.

It may also be that the reason for the lull is not in unsuccessful promotion, but in external circumstances. For example, the summer vacation period has arrived, and people are not yet up to buying new products.

Is it worth setting up Yandex.Direct yourself?
Let's try to figure out whether it's worth setting up Yandex.Direct yourself or whether it's better to contact specialists. It's difficult to give a clear recommendation on this issue. Everything depends on the specific situation, which may be as follows:

The manager himself carries out marketing management

In some companies, the manager not only exercises control over all areas of the company's activities, but also performs the functions of a specialist in some area. For example, he may be an advertiser or marketer.

If you have no experience in promotion, you need to prepare for some financial losses. You won’t be able to set up an advertising campaign right away. It will take time to gain the necessary knowledge and experience.

The manager has experience working with contextual advertising

In this case, the chances of quickly and efficiently setting up an advertising campaign without serious financial losses increase. An additional advantage is that a trained specialist will not worry about every little thing why Yandex.Direct is not working.

Need for savings

Most often, those who want to save money on the services of a professional direct marketing specialist try to set up an advertising campaign in Yandex.Direct on their own.