To get the full context of the search volume, you need to couple this data with what you get when you enter the keyword into our Keyword Overview tool . You will then have the exact search volume, as well as the difficulty of ranking for that specific keyword.
Identify seasonal trends
Most content marketers want to set their content calendars well in advance and stay on top of changes in keyword popularity.
With this in mind, tracking seasonal trends through Google Trends can help you know when to produce content that is likely to be highly searched for during certain times of the year, such as holidays. These search trends help your business find the right window for promotion.
Google Trends allows you to see when and how much a given south korea telegram number database keyword was searched for compared to how often it was searched at other times of the year. Being able to prioritize cyclical trends with the most traffic helps reduce marketing mistakes.
Avoid temporarily popular keywords
Is a new keyword gaining traction or is it just a passing phase? When you need to know if the keyword people are searching for is a legitimate trend or just a fad today, Google Trends can help. On the left sidebar of the tool, you’ll find the “Year in Searches” tab, which lets you explore search interest in popular topics over the past 12 months. “Spikes” are clearly visible and typically occur around unique moments in time.
When creating search terms, it's best to avoid ones that are only popular on Google during a special or limited time period (like Christmas or the Olympics), as they won't bring as many new visitors to your business's homepage throughout the year as more carefully chosen terms.