Customer acquisition cost Customer

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Some of its metrics include. Website traffic volume. The traffic is generated through SEO, emails, social media, and direct visits. Repeat purchase rate. The percentage of repeat purchases of your goods or services by loyal clients. Churn rate. The number of clients you lost over a set period.


All in all, your growth marketing metrics should be focusing on india whatsapp list client acquisition, engagement, and retention. Here are several — but not the only ones! — you should track. acquisition cost (CAC) measures how much your company spends to get a new customer.


This metric is calculated by dividing your total marketing spend by your total number of new customers. See, and you thought learning math would never come in handy. Lifetime value (LTV) Basically, by calculating your LTV, you get the entire revenue your company receives from a single client throughout your cooperation (until the person drops you).