Most Significant Ranking Factors in 2025 for Yandex and Google

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16 Most Significant Ranking Factors in 2020 for Yandex and Google

Availability of a mobile version of the site / adaptive design:

According to statistics, 50-55% of users access the Internet via mobile devices. For comparison, in 2014 this figure was at the level of 32-37%.

27% of users are classified as "mobile only". This means that people use only mobile devices to access the Internet.

For ranking factors, it is better to adapt the site loan officer email list to mobile devices than to allocate a separate subdomain. This is due to the fact that ranking depends on the link mass, so links should lead to one domain.

High website loading speed and quality hosting:

Google representatives once commented that the impact of site loading speed on ranking is about 1%. However, it is important to remember that if the loading speed decreases by just 0.4 seconds, the number of transitions immediately drops by 76%. A decrease in the number of transitions negatively affects the viewing depth. Low loading speed reduces the overall popularity of the site.

Measures to speed up the loading of the site, high-quality server setup and debugging of all functions lead to increased conversion and sales growth.

The stable operation of the server is taken into account by ranking factors. Smoothly operating sites are more actively included in search engine results.

Turbo pages for Yandex and AMP for Google:

The purpose of turbo pages from Yandex and AMP from Google is to speed up page loading even at low Internet speeds.

The importance of this feature will inevitably grow, as there are no other ways to increase download speed on a weak Internet connection.

Advantages of the technology:

The loading speed increases, which certainly affects the ranking factors and the site's place in search results due to a decrease in the bounce rate and an increase in the number of clicks.

Yandex claims that turbo pages load 15 times faster than adaptive sites.

The load on the server is reduced.

SSL certificate and HTTPS protocol:

In 2019, all commercial sites are required to switch to the HTTPS protocol. This is necessary not only for security, but also for successful search engine promotion.

Traffic and direct visits to the site:

As already mentioned, direct transitions prove that the site is high-quality, authoritative and useful. For ranking factors, the more direct transitions, the better.

Behavioral ranking factors take into account all user actions on the site. "Time spent on the site", "view depth", "bounce rate" - all indicators are recorded by the system and subsequently affect the resource's position in the search results. However, Google denies the influence of these factors due to the presence of "noise" and low statistical reliability.