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Before 2015, most Google updates were of the first two types, that is, there was an update and SEOs had to adapt the website to the new rules of the game.


Since then, with the arrival of RankBrain, we have seen many more updates than ever before, most of which are based on trying to further refine the results.

And in this type of update there is nothing special that SEOs can mexico mobile database do beyond continuing to responds to the user's search intent.

BERT is an update of this type, that is, its main objective is to understand as accurately as possible what we humans mean when we search for something on Google or when we do a voice search .

In this article, we'll take a closer look at BERT to understand how it works and what this change actually entails.

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What is Google BERT?
Google BERT is one of the biggest updates to Google's algorithm, which enables it to better interpret the user's search intent and therefore offer much more accurate results.