What is Search Engine Optimization

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SEO stands for Search Engine Optimization, or search engine optimization of a website. Using "SEO optimization" is not entirely correct, since the word "optimization" is already contained in the abbreviation. The option "SEO optimization" also lacks the original meaning. But, one way or another, search engine optimization remains a key stage in the development of any Internet resource.

The usefulness of a particular Internet page is assessed not by people, but by robots, which use certain algorithms for this. In order for a site to get to the top for relevant queries, it must be configured taking into account the requirements of search engines.

In marketing, search engine optimization medical insurance leads email list of a website is the name given to the entire set of actions as a result of which pages are well indexed and appear in the first positions of search results.

Every day, website promotion through search engine optimization becomes an increasingly difficult task. There are several reasons for this:

New resources are constantly emerging, competing with existing ones.

Most sites are created specifically for business, since a high-quality website allows you to get relatively cheap targeted traffic.

The current situation in the field of SEO cannot be called simple: firstly, there are a lot of sites, and secondly, many of them are worked on by specialists who use all possible methods to promote their resource to the top of the search results.

In this regard, new criteria are being developed, with the help of which search engines determine to what extent a page corresponds to a request and in what case it will be useful to the user.

If a website is created without taking into account the basic principles of SEO, it has no chance of getting on the first page of Google or Yandex. This is the meaning of search engine optimization: working on the characteristics that are taken into account during indexing ensures more effective promotion.

In general, search robots consider a resource to be of high quality if it:

contains information that is useful to people;

looks like a website from the inside.

Previously, the mechanism for evaluating Internet pages was much simpler, but over time, the requirements for sites have grown significantly. Now search engines use many complex tools to bring to the top positions those resources that really solve users' problems.

In order for your site to be at the top of search results, it must be indexed better than other similar sites. To do this, it is necessary to carry out various types of optimization work.