"Website promotion with articles: step-by-step instructions"

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Services website
For an enterprise providing services to the population or other companies, the set of mandatory elements of the main page of the site will be somewhat different.

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Catalogue of services . The site is designed to familiarize the user with the services provided by the company. The entire range of services should be described in the catalogue, and each pharmaceutical email lists service block should be equipped with a button for going to its full description (or to a group of services).

Catalog of services

Portfolio of works. Demonstration of completed projects convinces the consumer of the professionalism and experience of the company, clearly shows what it is capable of. You can boast of your successes with the help of a portfolio of works - one of the few ways to present your real achievements and skills. The best effect is achieved by real photos of products or services provided by the company: for a construction company, these will be photos from the construction site and finished houses, for a beauty salon - photos of satisfied clients with haircuts, styling, manicures, etc. (in the "before and after" format).

Portfolio of works

Reviews . This element is not required for the main page, but it won’t hurt either: building trust in a brand is always useful. Testimonials from real people who have bought a product or used a service are best suited for this. It is known that users, when in doubt, turn to reviews to strengthen their decision or abandon it.

Reviews

In addition to reviews, which are not appropriate for every business (for example, they are not suitable for a psychotherapist or notary website, and in some cases people simply do not want to leave reviews and advertise their difficulties), there are alternative options to show customer trust. These are letters of thanks and various documents - certificates, diplomas, confirming a high level of service or product quality.

If one of the goals of online promotion is to bring the business closer to the client, it makes sense to place information about employees on the site. Usually, this is a gallery of small photos with full names, job titles and contact information. This also contributes to trust.