"Website Content Analysis: 9 Steps + Helper Services"

[subornaakter24]

MegaIndex
The service is aimed at comprehensive promotion, audit and analysis of websites. It is used by more than 300,000 users.

With the help of MegaIndex you can determine the site's place in search engines for various keywords, queries for which the site is displayed in certain positions, and also compare competitors' sites.

To find the position of a competitor's web resource, there is a special function "Competitor Analysis" (section "SEO Services"). This function is easy to find in your personal account after registration. It includes a very detailed list of data: the volume of pages in the index, thematic citation index, text relevance, incoming links to the domain and page, etc.

Another opportunity provided in the physicians email list section "SEO Services" is to determine the queries and their positions in various search engines by the entered URL of the site ("Site Visibility"). That is, you can find out which of the queries of each page of your competitors' site attract users.

Read also!

Read more
The service becomes available after registration.

To analyze incoming links to a competitor's site, it is recommended to use MegaIndex not on the *.com domain, but on megaindex.ru.

Alexa
Alexa is a subsidiary of amazon.com. It is a very popular service with thousands of customers, including companies like Houzz, Apartment, Wildfang, Therapy, Umbra and many others.

Useful Resources for Analyzing Competitor Sites_Alexa

Thanks to the Alexa service, you can determine the visibility of a site in organic search results, find keywords that are more effective, and also become the owner of detailed information on the resource's traffic: where it comes from, what is its growth rate, how many external links, what is the average time spent on the site, etc. Alexa uses its toolbar to obtain data. It was once extremely popular, but now only webmasters who visit certain types of sites use it. In principle, the forecast provided by the service cannot be considered accurate, especially for the Russian Internet. Nevertheless, some amount of information is provided, and it may well be useful, say, when comparing the traffic of different sites.

To get information about a site, you need to go to the siteinfo page and enter the domain in the search bar. Information will start coming in small amounts. To increase the amount of information, you need to at least register.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442

Alexa has a variety of features for those involved in optimization: determining the geographic location of the audience, visitor engagement rates, traffic sources, etc.

Alexa also has fairly detailed keyword statistics, including showing missed opportunities to use keywords.

Traffic analysis is available only by subscription, its cost per month is $79 (use of the trial version is free for a week). You can purchase a more functionally rich tariff, it will cost $149 for one user and site (14 days without payment), for agencies (20 users and 35 sites) - $299 with a trial period of 1 month.