company might target a search term

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With intent-based targeting, you can reach buyers in the right industry and location and in the right stage of the buying cycle. For eample, a sales tool like "best sales tools," however, those searchers are likely still in the consideration phase of the buying cycle.


On the other hand, targeting a term like "Salesforce CRM vs Zoho" is more likely to turkey whatsapp list reach buyers closer to converting. Increase ad ROI Ad spend can get out of control — especially when you waste money reaching prospects that aren't in your target audience. By showing more relevant offers to only the most qualified audiences, you can increase conversion rates, which means a better return on investment.


You can also use targeted advertising to find customers in your ICP by testing different targeting options. For eample, you might think enterprise businesses are your bread and butter, but after targeting them, discover the cost of acquisition is far too high. Better analytics Targeted marketing provides access to real-time performance, advanced analytics, and more data about your customers.