The fact that digital media demands a lot of presence and quick reactions from us cannot simply be ignored. However, communication time can be professionally budgeted and allocated as marketing time. There are tools that make monitoring and evaluation easier. With a few tips and helpful information, Susanne's perceived stress is already significantly reduced. Susanne is not really warming to digital omnipresence. She does realize that digital media is also about communicating with people. But especially when things are hectic at work, she often finds it difficult to maintain a consistent digital presence.
This point remains fraught with resistance. However, Susanne is OK with chinese america data concentrating on very few platforms and maintaining intensive personal exchanges there.
I definitely don't want that
Posting every cup of coffee on Facebook and reading other people's everyday stuff.
Information helps here too: Susanne recognizes that everyone decides for themselves who they network with. A professional strategy helps. If you show something about yourself, you will attract the right contacts. Gaining experience helps, as does in-depth knowledge of the platform. Susanne is taking Facebook very slowly and investing no more than ten minutes a day at the beginning.
The new Facebook page manages its service providers in close consultation with her, and she also coaches them from time to time for her personal presence on Facebook. Susanne quickly realises that the most annoying people are not those who always post about their coffee - an exaggerated sales mentality is much more inappropriate in personal networking. Personal things, on the other hand, are what round off the image of a personal brand.
Since Susanne only knew about Facebook by hearsay, she simply had the wrong idea. Facebook soon became an indispensable part of Susanne's personal communication mix. However, it took her a while to really warm to it.
Later, she even sets up an Instagram account of her own free will because she loves taking photos.