A long target list isn't conducive to ABM

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Where to find them: What channels are these customers using? Creating a spreadsheet with all this data will help you dive deeper into your ICP. (Casper shared a version you can copy.) Remember, you may need to make several lists, especially if you offer more than one product or target several markets.


ABM strategy 3: Use intent data to whittle down your TAM uae whatsapp list Once you've identified the segments, it's time to determine what eact companies you should target. Generally, you'll use a good data provider, like ZoomInfo, Clearbit, Cognism, Datanyze, etc. These will help you identify the names of companies that fit your ICP.


Now you've got a huge list. Yay? . Instead of starting off with a massive TAM list, Casper recommends leveraging intent data from tools like Leadfeeder and LinkedIn to whittle your list down. Start by heading to LinkedIn, setting your Insight Tag then looking at your website demographics, including people who look at who looks at specific pages — maybe your product pages or pages for specific vertices.