No matter how interesting your content is

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I say usually because of course, as long as the first two points are met, everything else would not matter, but if this point is not met, then it will be difficult.



Who watches a 10-minute video at such a poor resolution that it looks like a LEGO movie?
Who listens to a 15-minute podcast with annoying background ecuador mobile database noise? And you don't need to have OCD to do that.
Who reads a post written in yellow letters on a green background?
Nobody, nobody and nobody.

Make sure your content is easy to consume, in every sense, not just the ones mentioned above.

For example, if it is a written document:

Structure the information well, so that it allows for quick scanning.
Separate the paragraphs well, leaving enough space.
Format with bold , italics and underline where appropriate.
Alternate lists with paragraphs.
Include visually recognizable headings.