interesting for the campaigns

[rochon.a1.119]

An example of an e-commerce specialized in air conditioners would be this:


Google Shopping and Black Friday - Negative Terms Script
Our script “negativizes” search terms that do not contain any of the words or references that we consider

This way, it's easier to filter what we want to go through one campaign or another.

Another very important configuration is audiences, especially those aimed at remarketing to users who have already been on the website.

It is essential to add them, this way, if a user does a search again after honduras mobile database having been on the website, the chances of seeing an ad from the same website again are greater.

Currently, there is a big trend towards campaign automation.

Google has made many efforts to improve the algorithm so that automatic campaigns work optimally.

There are several types of automatic campaigns, but today we are going to focus on those related to Shopping campaigns, which are ROAS and Smart campaigns.

ROAS and Smart Shopping campaigns are a type of campaign that creates Shopping and display remarketing ads automatically.