What is Key Account Management?

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However, if you’re like most people, you might get a bit of writer’s block. I mean, you’re only trying to distill your entire career and personality down into this little text box, it’s supposed to be challenging.

If you’re looking for a swift kick to help you get started, our LinkedIn Summary Generator is the tool you need. It will guide you through a series of questions to help you better understand who you are and how to portray yourself, and then write up a draft of your summary for you based on your input, skills, and experience.

Use it for a first draft, or maybe it’s all you need for a great LinkedIn summary, that’s up to you. Happy summary writing!But it is an ebook our founder, Steli, wrote a couple of years ago. The reason I love this title so much, is because it focuses on how companies can get customers to love them: just talk to them.

But what about those really important clients in your pipeline? Those key accounts who bring in a cloud-defying mountain of your monthly revenue… How do you nurture those relationships?

The reality is... there is no silver bullet to win over big spenders.

Retaining these key accounts requires a great greece telegram data communication strategy and a simple promise to be their partner in helping them grow. Key accounts want more than a chatbot to talk to if the sh*t hits the fan. They want a team who are dedicated to being there through the good, the bad, and the ugly.

The reward?

Key accounts flow more revenue into your company. They have higher lifetime value, and add a ton of street cred to your brand.

In this guide, we’ll look at what key accounts are, and how to build a key account management strategy to make sure they stick with you for the long-haul.

Key account management (KAM) is a strategy to build a partnership between a company and key clients. Want sustainable revenue? Then, you need to invest your time in building a key account management program. Tracking and nurturing key accounts can pay off—big time.

At this point, we all know that retaining customers is more cost-effective than acquiring new ones. More than that, a good experience with your company can bring in new referrals and those gushy testimonials you love to display on your website and social profiles (and heck, why not on your fridge!).