To start the first newsletter in the discovery phase, all you need to do is click on a call to action, for example on the landing page. The interested party then usually receives freebies, such as an e-book or a white paper. If they don't convert immediately, newsletters with useful content for the respective phase follow.
The aim of this information is to offer the interested party added value in their decision-making process and to help them move forward. They receive further newsletters at regular intervals of, for example, five days. The interval depends on the progress of their conversion process . This lead nurturing takes place automatically with the help of marketing automation tools. This way, the leads are picked up exactly where they are.
Analysis is important
Another advantage of newsletter content venezuela whatsapp data marketing is that newsletters can be easily tracked. Important metrics include the number of recipients, openings and clicks. If you segment the target groups further, you can see where the newsletter is well received and where it is not.
To reach more readers with your newsletter, look for share buttons directly in the newsletter or in the CTA. These encourage sharing. Tracking links to all share buttons are also ideal. This way, newly generated links can be identified immediately.
10 Tips for Successful Newsletters
The newsletter is particularly important when it comes to customer acquisition and customer care. If mistakes are made here, the customer will rarely forgive them - in most cases, they will not forgive them at all. The following tips will help ensure that customers receive interesting and successful newsletters from you.
1. Mobile friendly
Make sure that each of your newsletters is optimized for mobile devices. Newsletters can also be sent via instant messengers such as WhatsApp .