Email marketing has the highest conversion rate during BFCM weekend. As a small business competing for sales on Black Friday and Cyber Monday, email is a powerful tool.
It can get expensive to stand out in the noise of BFCM. Why not focus instead on repeat business from a captive audience: your customers and subscribers? Use BFCM as an opportunity to reward existing customers, maintain relationships, and improve loyalty.
? TIPS:
Install an email marketing platform and Bulk Discounts to send unique codes to each customer
Segment your list to send belgium telegram screening exclusive gifts to repeat/loyal customers or re-engagement deals to lapsed customers
Schedule emails by timezone to reach your customers at optimal times
Simplify the design process by using predesigned or drag-and-drop templates
Get inspired by other successful email marketing campaigns
Subject lines on an average day are critical to email marketing. They’re even more so as email volume hits its holiday apex. Take a minute to remember your own inbox last year.
? TIPS:
Use keywords like “Black Friday” and “Cyber Monday” to appeal to customers looking for deals in their inboxes, but remember that these terms are saturated, so you’ll need to be creative to stand out
Use segmenting to make subject lines more personal/relevant to each specific customer group
Personalize subject lines with customer names, location, etc.
Split test your subject lines throughout your campaign and tweak as you go.