They bring a high chance for earned media.
Sports reporters, bloggers, and podcasters (among many others) follow athletes’ every move and are always looking for more content—including interesting brand deals. And a clever marketing campaign during a slow offseason can help keep an athlete in the conversation when there isn’t as much attention on them as usual.
Fanbases can be fickle.
Dedicated fanbases can be a double-edged sword. An athlete could have the key to the city one day and be public enemy No. 1 the next if they leave for a rival team. If cyprus telegram screening you’re partnering with someone based on location, there is always a chance for an evergreen partnership to turn seasonal in a hurry.
Controversy can derail a partnership.
It seems like nothing attracts controversy quite like a bright spotlight. And because many athletes have media obligations worked into their contracts, the chances for a slip-up are always present. Some controversies can be easy to bounce back from, but others could mean the end of a formerly fruitful partnership.
Your brand might not always be the priority.
Athletes have full-time jobs requiring a lot of travel and even more energy. Marketers should understand that an athlete’s top priority will always be their sport, meaning the brand might sometimes take the backseat.