The drawbacks of partnering with TikTok athletes
Posted: Tue Feb 04, 2025 9:05 am
They bring a high chance for earned media.
Sports reporters, bloggers, and podcasters (among many others) follow athletes’ every move and are always looking for more content—including interesting brand deals. And a clever marketing campaign during a slow offseason can help keep an athlete in the conversation when there isn’t as much attention on them as usual.
Fanbases can be fickle.
Dedicated fanbases can be a double-edged sword. An athlete could have the key to the city one day and be public enemy No. 1 the next if they leave for a rival team. If cyprus telegram screening you’re partnering with someone based on location, there is always a chance for an evergreen partnership to turn seasonal in a hurry.
Controversy can derail a partnership.
It seems like nothing attracts controversy quite like a bright spotlight. And because many athletes have media obligations worked into their contracts, the chances for a slip-up are always present. Some controversies can be easy to bounce back from, but others could mean the end of a formerly fruitful partnership.
Your brand might not always be the priority.
Athletes have full-time jobs requiring a lot of travel and even more energy. Marketers should understand that an athlete’s top priority will always be their sport, meaning the brand might sometimes take the backseat.
Sports reporters, bloggers, and podcasters (among many others) follow athletes’ every move and are always looking for more content—including interesting brand deals. And a clever marketing campaign during a slow offseason can help keep an athlete in the conversation when there isn’t as much attention on them as usual.
Fanbases can be fickle.
Dedicated fanbases can be a double-edged sword. An athlete could have the key to the city one day and be public enemy No. 1 the next if they leave for a rival team. If cyprus telegram screening you’re partnering with someone based on location, there is always a chance for an evergreen partnership to turn seasonal in a hurry.
Controversy can derail a partnership.
It seems like nothing attracts controversy quite like a bright spotlight. And because many athletes have media obligations worked into their contracts, the chances for a slip-up are always present. Some controversies can be easy to bounce back from, but others could mean the end of a formerly fruitful partnership.
Your brand might not always be the priority.
Athletes have full-time jobs requiring a lot of travel and even more energy. Marketers should understand that an athlete’s top priority will always be their sport, meaning the brand might sometimes take the backseat.