Five Ways to Promote Your Loyalty Program Throughout the Online Shopper Journey
Having an active community of loyal fans is advantageous for ecommerce retailers, but how do you grow your membership base? Follow the steps below to boost subscriptions and drive repeat purchases.
1. Communicate Benefits
Encouraging shoppers to subscribe to indiatelegram screening Your loyalty program starts with communicating the benefits. Draw shoppers’ attention to the existence of your program through strategically-placed banners across your site. From the all-important homepage, to category and product pages, all the way through to checkout – take advantage of site merchandising to improve visibility of your program and create urgency to sign up.
As well as the standard benefits of being a member, offer an additional incentive when shoppers initially subscribe. An exclusive discount code, for example, gives customers the nudge they need to sign up. Again, this offer should be highlighted prominently throughout your merchandising, as well as via social media. post-purchase emails, and other marketing channels. Beyond an initial sign-up offer, make sure to also map out ongoing rewards that subscribers can expect from their membership – see Pura Vida’s example above.