But don’t forget the chart

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The other challenge with this “ChatAI as search” model is an economic one. Google and Amazon have both already come to the conclusion that the type of queries asked of their personal assistant devices are barely, if at all, economic to run - because of the limited monetization opportunities for purely informational queries. Perhaps my distinction above, about what we mean by replacing Google, is very relevant here - some of our use cases of Google as a search engine are actually just a loss leader for others.


As such, perhaps this bundling of disparate uses is necessary. The King is uk mobile phone database dea… wait, wait, he’s still breathing Number of explicit core search queries powered by search engines in the United States as of January 2022 - via Statista Ultimately, these threats look set to chip away at Google, not replace it. At worst, a broad monopoly will be sliced up and shrunk, and that doesn’t feel like any great evil. For SEOs, we should be aware of these new search engines, and these new “search engines”, and of the risks attached to being locked into the Google ecosystem.


above: the original pie is not going anywhere. The Google SEO game is still not a bad game to be playing. The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX Local SEO | Search Engines The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents your company.