A few weeks ago, we brought together a group of more than 100 Shopware partners in Chicago for a day of learning, idea-sharing, and community-building. We put together a few observations from our first Shopware Partner Day, including some insights from partners at Above the Fray, Unleashed Technologies, and Web Solutions NYC.
You might not have noticed it, but there’s been a significant shift in ecommerce over the past seven years. Big tech companies are overlooking an entire “mid-market” segment.
It wasn’t always this way. Since 2017, if you had a successful but still-growing shop, there were platforms available: Solutions like Magento, Hybris, and Demandware kenya telegram screening were options for the mid-market players. However, over time, larger companies have bought out these solutions.
Bigger companies like Adobe swooped in, taking over Magento for $1.68 billion (1). Oracle and IBM could buy mid-market options and pull them “upmarket,” tailoring their solutions for larger-scale enterprises. However, the results were higher costs and increased complexity. Mid-market merchants became an afterthought.
Now there’s a glaring divide in the market. Platforms like Shopify work for new shops and small businesses. Then there’s a giant gap until you reach the enterprise-class solutions.
But what if you’re in the mid-market? What if you have an established shop and need to scale it? What if you don’t have the budget for major enterprise offerings from the big tech companies? The answer is easy for about 50% of ecommerce businesses without a big budget. They settle for suboptimal SMB solutions or overinvest in big-scale platforms.