Online shopping is on the increase in both B2B and B2C [1]. But how much is your online shop benefitting from this growth? If your revenue is stagnating, it might be because too many of your customers only make a single purchase. This is problematic as the cost of acquiring new customers has been rising for years [2]. So it's all the more worthwhile to persuade customers who have already been won over to make repeat purchases. Find out here what the most important customer loyalty strategies are for turning one-time customers into regular customers. We have six specific tips for Shopware features and modules you can use to implement these brand loyalty strategies without delay.
What this article is about:
Customer retention vs. new customer luxembourg telegram screening acquisition: which is more efficient and cost-effective today?
Measures for your online business to increase the repurchase rate
Methods for increasing customer loyalty with Shopware
Here’s how important customer loyalty is in ecommerce
Customer retention is crucial in ecommerce due to the high cost and time investment required for acquiring new customers, especially as advertising costs through Google Analytics, Meta, or LinkedIn continue to rise. Therefore, focusing on existing customers is more important now than ever. Efficiency is more sustainable than growth at any cost, making customer retention a central element in ecommerce. It's also the foundation for increasing Customer Lifetime Value (CLV) and the repurchase rate. However, many online stores do not sufficiently differentiate from competitors and offer too few incentives for customers to make repeat purchases, making it difficult to increase online shop revenues. The solution is to excite your customers on their first visit to your shop.