Tip 3: Perform a keyword analysis
A store relaunch that comes with a migration from Shopware 5 to 6 offers an excellent opportunity to thoroughly review your own visibility. Conducting a keyword analysis becomes essential here as it determines the topics you want your store to rank for. The better the keyword analysis, the more valuable the measures and insights you can derive from it.
In addition, a keyword analysis can help in identifying the strengths and weaknesses of your own website. You can then focus on preserving the strengths, while working on enhancing the weaker areas. Especially with regard to the weaker aspects, you can explore how the new features in Shopware 6 can assist in improving them.
To maintain the existing rankings of old URLs, it’s crucial bahrain telegram screening to set up 301 redirects to the new ones. Proper redirection is essential if you want to prevent any drops in ranking. The new content remains accessible via the old URL, ensuring that search engines and users can still find and access it.
Tip 5: Monitor the whole process
It’s important to monitor the whole relaunch process so you can promptly address any issues as they arise. A monitoring dashboard or a file evaluation from Google Analytics can be helpful here. Even experienced digital agencies may not anticipate and prevent every single problem during a relaunch. So the ability to identify and resolve issues in good time is vital. For example, if an old page shows a 404 error due to improper redirection during the relaunch, how swiftly the error is fixed will significantly impact the URL’s ranking. The longer the 404 error persists on the old URL, the less likely it is to regain its previous ranking quickly.
So monitor the process carefully when relaunching from Shopware 5 to Shopware 6. Prior to the switch, make a note of the key metrics you want to track closely. You can monitor defective pages using the Search Console or use a website crawler such as Screaming Frog for this purpose.