Customer recommendations are a key factor when it comes to the success of your online store. You can use the NPS (Net Promoter Score) to calculate how likely a customer is to recommend your store. The score is based on the answer to surveys sent to customers a certain time after they have made their purchase. The crucial question is “How likely are you to recommend our online store?”, and customers are offered a scale that runs from 0 (unlikely) to 10 (highly likely). Customers who select a number between 0 and 6 are referred to as detractors. Those who select 9 or 10 are promoters. A simple subtraction (promoters as percentage of all respondents - detractors as percentage of all respondents) gives you a value of between 100 and minus 100. After looking at the score, you may want to draw up measures to increase customer satisfaction.
Loyalty programs
Reward customers who have discovered you. You can use a bonus program, for example, to tie in existing customers, or design the program to increase the recommendation rate and macedonia telegram screening bring in more new customers. To tie in existing customers, it’s worth setting up a points system where the customer earns points on each purchase according to a set formula. Once they have reached a certain amount, the points can be exchanged for a discount or gifts. If your goal is to boost your recommendation score, then offering some sort of incentive is ideal (typically “customer introduces new customer”). Here, too, points, discounts, or free products can be used to reward successful recommendations.
COVID has increased the number of B2B businesses that are adding an online store or moving entirely online. This is making for increasingly stiff competition. With a balanced combination of design, a well-guided customer journey, key SEO measures, permanent performance monitoring, and technical optimization, it’s possible to ensure your store moves up the search engine rankings, gaining and retaining customers. It’s important to keep an eye on a range of factors, to interpret the KPIs, and to then use them to draw up the correct measures. A professional Shopware agency can provide the marketing expertise and technological know-how you need to make your online store a success and significantly increase sales.