Providing subscriptions, such as via Upscribe, on repeat purchase products is excellent for encouraging customers to return. Be mindful of their buying practices and develop subscription-based offers in line with products more appropriate for repeat sales, including consumable items and goods that need substituting more frequently.
1. Pause Low-Converting Keywords
Review your keywords regularly. It doesn’t matter if you’ve been doing PPC for six weeks or six years. Make this a priority. While there’s a whole gamut of info about hong kong telegram screening each keyword, verify this first to ascertain which keywords are producing conversions and which ones aren’t.
When you’ve distinguished the keywords that aren’t generating results for your business, investigate the total number of clicks. Think about pausing keywords that have only generated four conversions. But if it got six clicks to start with, it might be worth keeping it in your campaign, as that’s a 50% conversion rate.
2. Assess High-Converting Keywords
Once you’ve paused your low-converting keywords, there’ll be more space in your budget to concentrate on the keywords that are generating results for your business. It’s easy to do this – use the ‘Search Terms’ tab to discover how clients find your adverts.