When customers reach the checkout screen of a transaction, they are faced with one of two options: they can either leave the cart without completing the purchase, or they can enter their payment information and complete a successful transaction.
High conversion rates are at the heart of any successful eCommerce store. When a store has many visitors but few buyers, this is an indication that some aspect of the store or brand is not clicking with their audience.
Whether it be as a result of poor design, bad product reviews, or simply over priced items, customers can and will leave their carts for any reason they are given. Many brands incorporate honduras telegram screening the very factors that drive customers away into the very checkout screen itself, which is a surefire way to reduce conversion rates if not corrected.
Think about a time you may have been shopping on a page: can you recall a website that may have had a small or hidden checkout button? If you have had this experience, it’s clear how inconvenient it can be, and as it turns out – most buyers feel the same way.
Make checkout buttons big and bold, and in an expected place. Make it easy for customers to find the checkout button, because they will be very likely to give up their attempt to find it if it begins to take longer than one or two seconds.