Prepare for Black Friday-Cyber Monday with our ultimate BFCM guide for ecommerce brands.
An estimated $209.7 billion is up for grabs during the 2022 holiday season (November 1 to December 31), according to Adobe Analytics forecasts. But most online stores will fall short of their revenue potential during this year’s Black Friday ecommerce rush.
Merchants spend heavily on Black greece telegram screening Friday marketing strategies to lure customers in: They run Black Friday deals, influencer campaigns, Instagram ads, and other expensive customer acquisition plays. But dollars spent on attracting people to your site go to waste if you can’t provide a shopping experience that converts browsers into buyers.
Between now and Black Friday-Cyber Monday, your best bet for driving online sales is to optimize your website and customer support experience for conversion and retention. This means clarifying policies, answering customer questions more efficiently, and smoothing out your checkout flow.