Seed size
If your seed audience has fewer than 1,000 people, you won’t be able to provide Facebook with enough data to significantly identify commonalities between them.
Conversely, if your list is larger than 5,000, you may not be able to segment your best users those with the highest LTV. It is better to generate a lookalike of your best paying users compared to your average users.
Customer Segmentation
If all your users have wildly different purchasing behaviors, don’t combine them into one seed audience.
For example, if you are an apparel company, don't generate austria mobile database a seed audience from a combined list of male and female customers. They are very different apparel buyers and should be targeted separately.
Instead, generate seeds for each major product category and create separate appearances for them.
Facebook News Feed Ads
Let’s go through each of the major components in a Facebook Newsfeed ad.
Newsfeed ads: text and media
The text component of the Newsfeed ad unit appears above the creative.