For many people, the morning cup of coffee is a cherished ritual, a moment of time to be with yourself and warm up to the day. Even if you’re not a coffee drinker, you probably have a few routines that feel delightful and important—like reading before bed, going for a walk after work, or nightly skincare. Products quickly become an accessory to ritual, whether it’s the next book or natural moisturizer.
In uncertain times, people crave costa rica telegram screening reliable and repeatable experiences. So, customers began to build habits and routines around their favorite products. Subscriptions ensure that people always have their preferred items on hand, while also reducing cognitive load. With a subscription, customers automate their shopping and save time putting in orders and picking out products.
In 2021, all seven verticals saw an increase in customers. Given that many routines coalesce around food and self-care, it’s no wonder that Food & Beverage and Beauty & Personal Care combined accounted for 54% of subscribers.
They also saw impressive individual growth—Food & Beverage grew by 41% and Beauty & Personal Care by 25%. Clearly, people’s routines now include indispensable products. As Taylor Morris, COO of Better Way Health, said, “Subscriptions go hand-in-hand with [our customers’] regular health and wellness routines.”