Mobile shopping plays an increasingly important role in ecommerce
More than one in two online shoppers now make purchases using their smartphone and more than one in four using a tablet. In the five years between 2014 and 2019, the proportion of online shoppers who made a purchase using their smartphone increased from 20 to 52 %. It's a similar situation with tablets: here the share rose from 14 to 26 %.
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This statistic represents the percentage of online shoppers (age 16-29) shopping via mobile devices.
It's important to react appropriately to armenia telegram screening this change in shopping behavior. Many store operators already started doing this quite early on. Between 2014 and 2017, for example, the proportion of online stores with a responsive design that was optimized for all display sizes rose from just under 27 % to almost 60 % (ECC Köln: e-KIX 2017). Responsive design, however, is only the beginning when it comes to creating a mobile-optimized website.
Mobile shopping cart abandonment proves that optimizing mobile commerce isn't just a matter of responsive design. While the abandonment rate of filled shopping carts on desktops was just under 71 % in Q2 2021, the proportion of mobile shopping cart abandonments on smartphones was significantly higher. Here, 82.5 % of filled shopping carts were abandoned in the same period. This shows that shopping cart abandonment occurs much more frequently on mobile devices than on desktops. There is also a higher abandonment rate on tablets, even if it's not nearly as high as on mobile devices, at just under 74 %.