Here, you can see how hair care products from the product line "Orientalny ogród" – "Oriental Garden" in English – are presented. The category header image consists of three images. The combination of these three images allows users to imagine themselves in the scenario depicted. We all know how good it feels to have a relaxing shower or bath. The image of the product standing in the water surrounded by floating flowers and also the name of the product line lead the viewer to infer the smell of the product and identify the personal benefit. The interaction of the images sparks a positive feeling and the viewer wants to learn more about the product.
Include a meaningful image directly on the start page – first impressions count
Brightness of the images: present belgium telegram screening your products so that they are well lit and ideally in natural light
To create uniformity in product images, present your products with a consistent style. For example, if you remove the background from a product image, the other products should be presented in the same way, as this makes it easier to distinguish them
Take note of how people will view the images: the human eye always travels from left to right. This means the page should also be arranged accordingly. If a person depicted is pointing to the right, the picture should be placed on the right. It is important for your shop that the product takes centre stage
Have the courage to use simple "mood images": they help to convey messages, feelings and smells
Keep your target group in mind: in pictures with people, always depict people who correspond to your target group
Backdrop design: showing the products actually being used helps to graphically illustrate how to use the product, and also shows the dimensions
2. Outstanding interplay of image and text
It is not only emotional and meaningful images that play an important role in the user experience, but also the text on and next to the photos. In terms of content, this should be a meaningful addition to what is presented. A harmonious interplay of visual language, text and type leads to a coherent overall image and makes the brand values tangible.