Handyman Jack's immediately appears more competent, more successful, better and also more trustworthy because he can list all of these things.
Say:
Be precise and sell Japanese Damascus knives made of 128-layer carbon steel because everyone else only sells "kitchen knives".
Others offer "SEO texts". You, on the other hand, sell "SEO-Done-For-You with an ROI of 200% within 12 months or your money back."
Others do "family coaching." You, on the other finland telegram screening hand, sell "better and more frequent sex in the marital bed, deeper conversations until 2 a.m., and well-behaved children that other parents are jealous of."
A notice:
This is what David Ogilvy did in his advertisement for Rolls Royce.
Instead of simply saying, "This car is quiet."
He wrote:
"At 60 miles per hour, the loudest sound in this Rolls Royce is the ticking of the electric clock."
Copywriting Technique #6
There are 2 types of customers:
Some people buy a product. Unpack it. Pack it up again and send it back.
Others go to Amazon. They click on a product and scroll until they have read all the 1-star, 2-star, 3-star, 4-star and 5-star reviews. Then they put the product in their shopping cart and before they click "buy" they watch 13 different reviews on YouTube.