In 1982, Clayton Makepeace disappeared from the scene and worked for only one client for a year.
The result?
120,000 new customers and a revenue boost from $3 million to $16 million (monthly) within one year.
Makepeace has been called the "Superstar of Copywriting " and has been one of the highest-paid copywriters in the world for the past 20 years.
From him you can learn the secret of why people buy a product - and why they don't.
If there really was such a secret, I hungary telegram screening would want to know it, and you probably would too, right?
If so, you have come to the right place.
And this is what it looks like:
We humans buy purely emotionally.
And people who don't immediately buy or sign up for the newsletter after reading the sales letter or landing page are postponing it until "later."
And here is the secret:
“Later” becomes “never”.
So what to do?
You have to create urgency.
Say:
You have to make it clear to your customer that it is an either-now-or-never deal.
If you can't do that as a salesperson, you'll always be selling "on the off chance."
With a deadline, however, you can sell as if at the push of a button.