Finanztip is one of the largest editorial teams on the topic of "consumers and finance".
On YouTube, Finanztip has left the competition far behind with Saidi Sulilatu.
Why?
One of the reasons: Saidi uses the question technique.
Let’s look at the most clicked videos from Finanztip:
The Question Technique for Better Content Marketing
What do you notice?
Means for you:
If you want more clicks and more reach, ask iceland telegram screening the questions that are on your target audience’s minds.
And answer them.
How you can implement the "question technique" in your content marketing:
Step 1
Create an "autoresponder" for your newsletter so that every new newsletter subscriber automatically receives an email with a question.
Step 2
In this email you ask the reader: "What is your biggest challenge right now?"
Step 3
Collect the questions in a table.
Step 4
Answer the questions in your content – or online course.
Step 5
Use the questions as a headline or subheadline to generate curiosity and address the reader directly.
"More newsletter subscribers through homepage sales page technology"
Jannes Lorenzen
https://aktienrebell.de
Jannis Lorenzen - Content Marketing with a Sales Page as a Homepage
You know it.
I know it.
Jannes Lorenzen knows it.
The newsletter is the most important tool in content marketing.
Problem:
People don't want to subscribe to another newsletter.
Solution:
The homepage sales page.
Instead of simply presenting beautiful pictures, Jannes uses all the tools of a good copywriter on his homepage and does a lot of persuasive work to get the reader to sign up for the newsletter.
Its homepage reads like an advertising text :
Content Marketing - Use your homepage as a sales page for the newsletter
So Jannes turned his homepage into a kind of sales page.
A sales page for the newsletter.
Very clever.
Because a simple smile won't get you onto the list of readers in a competitive industry like finance.
PS
When I say copywriting, I don't mean slogans like "I love it."
By this I mean the art of selling with words.
Here I have a guide to it: Advertising Copywriting - The 9 Commandments for More Sales.