To improve user experience, Taobao took the lead in canceling the official pre-sale during the 618 promotion, launched measures such as price guarantee during the promotion, and upgraded the 88VIP membership rights within the quarter. These investments centered on "user first" continue to bear fruit. This quarter, online GMV achieved stable growth, order volume increased by double digits year-on-year, the number of buyers and purchase frequency continued to grow, and the number of 88VIP members increased to over 42 million. During the 618 period, Taobao's online GMV grew strongly year-on-year.
Taotian also launched a series of measures to enhance whatsapp number in australia merchants' long-term business confidence: within the quarter, the business advisor was fully free, and the subsidy for industry consumer coupons was increased during the 618 period. On July 26, Taotian announced more measures, including optimizing the "refund only" rule and launching the "store comprehensive experience score", etc., to create a healthier business ecology for merchants and achieve sustainable growth. "Full site promotion" has been fully launched recently, which will help merchants gain certain business growth.
In addition to providing e-commerce parcel express delivery services around the world, Cainiao also continues to steadily advance its digital supply chain services for various brands. This quarter, Cainiao upgraded its overseas warehouse service capabilities to adapt to the changing trends of the industrial chain and supply chain. Cainiao's supply chain services in the domestic market also actively responded to changes in market demand, further optimized the cost structure, and improved its market competitiveness.