You need visitors, reach, people to see you.
When it comes to traffic, you can of course go the route of paid traffic, meaning you can place paid advertising on Facebook, Instagram and so on.
I am a fan of organic traffic.
This means you don’t have to pay for it and it’s organic traffic that is sustainable.
This means that this is content that you create once and that will bring you traffic for years.
Lever #1: Google
Therefore, my go-to number 1 is Google.
Because it's still good old Google, I wrote an article in 2017 about creative writing, which still brings me traffic today.
I still get traffic every month for years, meaning readers, visitors and of course registrations and customers since 2017.
Therefore, Google, if you albania telegram screening create good long-form content, it is super sustainable.
The downside, of course, is that it's slow, it takes time for Google to list your articles, and so on.
But once you have built up a good Google ranking, yes, like with all things in life, it just takes time to build the good things.
But once you have built that up, you will get sustainable and free traffic for many years.
Lever #2: YouTube
Lever number 2 for traffic, which I really like because it is also more sustainable than Facebook and Instagram and things like that, where it feels very difficult to get traffic, is YouTube.
On YouTube, for example, I have a video about writing a book that has brought me thousands of views every month for years.
I have another video about creative writing that is also getting clicks.
I produced the video two years ago, but people keep coming back to it.
That’s why I try to think sustainably on YouTube too.