Of course, Alex Hormozi did not invent persuasion.
He learned it.
Through classics like "Influence" by Robert Cialdini. You can find the book on my list of the most important marketing books .
Plus:
A very powerful method to seduce and convince people with words is bullet points .
7) The King on the austria telegram screening Business Chessboard
Marketing is queen.
The offer.
That’s why I start with all my mentoring participants right there: with the offer.
What is your promise?
The problem: Most promises (offers) sound the same.
They are interchangeable.
The trick is to create an offer that is attractive to the customer AND at the same time lucrative for you as an entrepreneur.
How do you do this in detail?
The best thing to do is to get Alex Hormozi’s book: 100M Dollar Offers *.
He explains to you step by step how to create an offer that people are happy to buy (for a lot of money).