Copywriting Technique #10: Bullet. Points.
"And this year's award goes to the mysterious copywriter who works for Marty Edelston."
Year after year, the mysterious copywriter has won awards for the most successful advertising texts .
Nobody knew his identity - but everyone talked about his advertising copy , which brought in over $100 million for Boardroom Inc. every year.
And he had achieved this with just one technique that he had perfected to 100%:
bullet points .
Bullet points are a powerful technique in copywriting
The fact is:
Sell bullet points .
It is also a fact:
MANY bullet points sell more.
Copywriter Parris belize telegram screening Lampropoulos researched a product until he had collected about 700 facts.
From these, he filtered out the 100 most powerful bullet points and combined them into a sales supernova.
By the way:
If you want to know WHO this mysterious copywriter was and how you can also write such magical bullet points, then click here:
17 ways to write bullet points that captivate and sell.
Copywriting Technique #11: All or Nothing (Guaranteed)
I'll make it short:
Offer your customer a guarantee that is so unreasonable, so insane and so outrageously risk-free that your customer will "feel stupid" if he doesn't accept your offer.