Gary Bencivenga made such a guarantee:
Posted: Mon Feb 10, 2025 6:01 am
Copywriting Technique #10: Bullet. Points.
"And this year's award goes to the mysterious copywriter who works for Marty Edelston."
Year after year, the mysterious copywriter has won awards for the most successful advertising texts .
Nobody knew his identity - but everyone talked about his advertising copy , which brought in over $100 million for Boardroom Inc. every year.
And he had achieved this with just one technique that he had perfected to 100%:
bullet points .
Bullet points are a powerful technique in copywriting
The fact is:
Sell bullet points .
It is also a fact:
MANY bullet points sell more.
Copywriter Parris belize telegram screening Lampropoulos researched a product until he had collected about 700 facts.
From these, he filtered out the 100 most powerful bullet points and combined them into a sales supernova.
By the way:
If you want to know WHO this mysterious copywriter was and how you can also write such magical bullet points, then click here:
17 ways to write bullet points that captivate and sell.
Copywriting Technique #11: All or Nothing (Guaranteed)
I'll make it short:
Offer your customer a guarantee that is so unreasonable, so insane and so outrageously risk-free that your customer will "feel stupid" if he doesn't accept your offer.
"And this year's award goes to the mysterious copywriter who works for Marty Edelston."
Year after year, the mysterious copywriter has won awards for the most successful advertising texts .
Nobody knew his identity - but everyone talked about his advertising copy , which brought in over $100 million for Boardroom Inc. every year.
And he had achieved this with just one technique that he had perfected to 100%:
bullet points .
Bullet points are a powerful technique in copywriting
The fact is:
Sell bullet points .
It is also a fact:
MANY bullet points sell more.
Copywriter Parris belize telegram screening Lampropoulos researched a product until he had collected about 700 facts.
From these, he filtered out the 100 most powerful bullet points and combined them into a sales supernova.
By the way:
If you want to know WHO this mysterious copywriter was and how you can also write such magical bullet points, then click here:
17 ways to write bullet points that captivate and sell.
Copywriting Technique #11: All or Nothing (Guaranteed)
I'll make it short:
Offer your customer a guarantee that is so unreasonable, so insane and so outrageously risk-free that your customer will "feel stupid" if he doesn't accept your offer.