Distribute the target audience

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So, at the second stage, our heroes segment their audience. Alexey immediately determined that his buyers are solvent people from 25 to 35 years old, with an active lifestyle and an income of $1,000. Having calculated the target audience, Alexey immediately prepared several creatives.

What did the agency that Sophia contacted do? The Australia cell phone number list company's employees identified the target audience, divided it into segments and prepared creative work for each category, because the general creative work will not work equally for everyone. In addition, to better understand your potential clients, you need to study thematic channels, groups and forums.

In order for the creative to work as effectively as possible, it must be tailored to a specific audience segment, and if you ignore this, you will simply waste your budget on non-targeted advertising;
You need to try different creatives for each segment, so you can increase the effectiveness of your advertising campaign.