Sample link building campaign

[fomayof928@mowline]

Broken link building (i.e. reaching out to website owners linking to broken pages and offering to link to your live page instead)
If we really want to achieve both links and rankings, we need to combine all of these link acquisition methods within one campaign:

Together
Before we get into the steps and tools, let's clarify the above with an example:

We had an e-commerce client that manufactures australia number data sells LED lamps and our research included “lighting” as a core topic. We came up with the following content angles:

Light therapy
Light and (children's) creativity
Light and productivity
When we were researching our content, we found multiple articles in many top publications that referenced an interview (dating back to 2015) with a professor at the NY Lighting Research Center talking about the effects of blue light on Alzheimer's patients.

The interview had been deleted a long time ago, but the links were still there.