Given the importance of combating the spread of fake news, companies began to realize the need to remove their ads from channels that contributed to misinformation. Then, we started thinking about ads on YouTube as well. Channels that incited terrorism stopped receiving ads from companies. People mobilized to analyze the negative impact of this, in a way that managers began to notice.
Therefore, brand safety has practically become an obligation. In algeria whatsapp data the Coronavirus pandemic, many websites invest in disseminating false information, manipulation and fraud involving the crisis. Companies have already learned that they should not be associated with these addresses, so they must closely control their advertisements. How to protect your brand? How to apply brand safety Source: Targetoo. Let's learn about some strategies to ensure brand protection in the virtual world.
Machine learning algorithmsOne of the most used solutions is the allocation of Machine Learning algorithms to help with filtering. They can perform an in-depth analysis of the website based on content, images, videos, language, objective and much more. The great advantage of relying on Artificial Intelligence is the ease of processing a lot of data at the same time and establishing an intelligent correlation between them.