The Inner Workings of a WhatsApp Sales Funnel

[mstakh.i.mo.mi]

WhatsApp’s features also cater to businesses specifically. It covers everything in the buyer journey, from sharing rich media such as product catalogues and promotional or product videos to including links to purchase the products and live chat options. WhatsApp Business even allows companies to set up automated replies, welcoming messages, and quick replies to common FAQs by customers, providing 24/7, always-ready customer care.

In short, WhatsApp has evolved from merely a messaging app to a platform for nurturing customer relationships.


To understand WhatsApp’s sales funnel, we should first understand what it is: a step-by-step process through which potential customers become loyal customers.

A WhatsApp sales funnel simply applies this concept to the WhatsApp uk phone number list platform for a direct, interactive, and personalised customer journey. The four primary stages in the WhatsApp sales funnel are as follows:

Awareness
At this stage, the aim is to attract potential customers’ interest. Promote your WhatsApp presence through website, social media, and email campaigns. Encourage customers to scan QR codes or click on ‘Click-to-Chat’ links to access WhatsApp.

Interest
After customers sign up with you, it’s important to keep them engaged by offering content that piques their interests or addresses their pain points, such as how-to guides, promotional offers, or informational updates.

Decision
Answer customers’ product—or service-related questions in real-time to help them make decisions. You can use testimonials, reviews, and product comparisons to solidify and confirm their choice at this stage.