Personal approach. We make it clear to each subscriber that they are VIPs for us. We address them by name, create a personal promo code or at least a product selection based on previous purchases.
CTA button. The letter is opened after a long period Ivory Coast cell phone number list of inactivity - a small victory. Reactivation worked, its indicators are returning to normal, but still the end goal is sales.
A call to action marketing zone that encourages active actions helps turn a lazy user into a potential consumer. Let's not forget to provide a stimulating CTA button for him.
Reactivation mailing does not tolerate standards in relation to people and material. It is important to find an effective approach to a specific area of activity and a specific audience.
It is not advisable to send identical letters to all "slackers". We will divide the sleeping audience into separate segments and intra-segment groups of 500 to 5,000 contacts according to the criteria we have chosen: reasons for falling asleep, duration of hibernation, previously demonstrated interests, etc.
We test different options
-
jarinislamfatema
- Posts: 186
- Joined: Tue Jan 07, 2025 4:21 am