You may be wondering, what is duotone?
Duotone is a hue applied to an image to highlight its brightest areas and midtones. In digital design, it has become one of the most used trends by graphic designers, to give a touch of gradient and overlays on photos, achieving impressive color combinations.
In Photoshop you can achieve this effect in your photos with the colors you want, it is just a matter of choosing a color palette that complements your design and makes it special. To apply the duotone effect is simple, we will show you in the following steps the process of how you can apply it:
1. Black and White Adjustment Layer
Open Photoshop and import a photo, then duplicate the layer with Ctrl + J, then create a Black and White adjustment layer, this layer's function is to integrate the tones.
2. Curve adjustment layer
Add another curve adjustment layer that will help you greece telegram data play with the contrasts of light and shadow.
3. Gradient map layer
Incorporate the gradient map layer where you will apply the duotone and add the code for the two tones you want, distributing the colors to enhance one tone more than another.
4. Texture
To give your design an extra touch, add a texture. Click on the gradient map and then in the blending options select pattern overlay to choose the texture that will go on your design.
5. Photo or extra element
As a final or extra detail, add a photo or element .
As a final result, several designs were made, applying the same process to achieve the duotone effect, complementing it with the color palette of the DigitalWeb Panama logo.
duotone trend in graphic design
Duotone effect applied
At DigitalWeb Panama we have applied the duotone effect for some of our clients, as it is one of the graphic design trends that we have currently applied, reflecting cleaner and more modern designs. Example:
Kripton Panama is a GPS technology company that offers different services and is responsible for monitoring, locating and maintaining fleets of trucks. Part of its digital content is captured in the duotone effect by playing with colors and elements that are fundamental to its graphic line.
duotone-design-trend
It is important to highlight that duotone is a technique used to make texts stand out so that the image can be appreciated and the text is legible.
duotone-design-trend
Recommendations for applying duotone in your designs
Play with your brand's colors. This way, you'll follow a graphic line in your design.