Once the logo has been designed in Illustrator, we move on to the part of creating the various brand versions.
Brand Versions
We are referring to those versions that logo proposals must have:
Positive versions: those that are applied on a white or transparent background with the logo in its main color.
Negative color versions: relate to the different colors established for the brand, with the logo in white or vice versa to the main color of the logo.
Black and white version: consider the logo in white and another version in black. These are usually versions that should not be missing in the presentation of the logo proposal.
Horizontal and vertical versions: These versions need to be taken into account, as there will be different applications that are later needed in POP products with reduced sizes, such as pens, web pages, product labels, etc.
The correct use of the logo must also be defined, since, later on, the client may make incorrect use of their brand, having many versions and not maintaining uniformity in their brand.
The graphic designer can suggest which brand versions of the logo he or she prefers, however, it is the client who chooses which versions to use.
The logo must be designed in responsive versions, ranging from very large formats to reducing it to smaller formats or even with icons.
Apps and Mockups
Finally we come to the final phase, in which creative applications and uses are taken into account.
It starts by searching for high-quality images of products, objects and elements related to the sector in which the brand operates.
For example: if it is a courier company, we can apply the logo to the helmet, motorcycle, delivery vehicles, the uniform of couriers or administrative staff and anything else that the logo can be applied to.
These applications and mockups help the client to visualize their logo in different formats of print, digital, POP material. Additionally, they add value to the brand's proposal.
Final Recommendations
If what you want to convey is the personality and essence of the business through its colors and shapes, I dare say that the first thing you should think about is:
If you prefer a freelance graphic designer, you should consider having a graphic design degree.
Why don't we recommend using apps and online pages?
Simple, any company could have your logo. However, if you hire an agency or a graphic india telegram data designer, you will have an original and unique logo.
On the other hand, a graphic designer knows how to communicate a visual message through images, videos and textual elements, which are essential for the graphic and visual communication of a brand.
In marketing agencies there are trained people with extensive experience and professionalism to make the corporate design convey the essence of the business.
A company's Corporate Design is very important, as it is the first impression of your brand with customers. Graphic design helps define the corporate identity that drives the positioning and recognition of the brand by the public.
Do you want to know more about how to create your brand through corporate branding ? The importance of this and the strategies to build a recognized brand.
At DigitalWeb we are trained to make your brand stand out and convey your brand's DNA.
If you are interested in learning more about what you want for your logo, I invite you to read this article : How to choose a logo for your company?