Who is Juan Gonzalez Villa?

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I keep asking myself that too, what do you want me to say?

And although it is certainly there in many cases, I do not believe that it is always applied appropriately.

In our case, if you know its phases and apply it consciously, you can be sure that you will notice its benefits in the short term.Recently, Google surprised everyone with the news of the implementation of new types of SEO links.

I am referring, of course, to the already famous sponsored and UGC links that are added to the existing nofollow and dofollow links to expand (some will say) and disrupt (others will say) an already changing SEO landscape.

To talk to us about this topic, we have a specialist in the field.


This journalist by training turned SEO consultant since 2013, is the founder and director of USEO, an SEO and SEM agency specialized in ecommerce and international projects.

Since 2016, he has been sharing what he has learned on his blog canada phone number list useo.es and more recently he has switched to podcast format with Reportin.

He has been a speaker at events such as SEOnthebeach and the Agency Meeting, and is also occasionally involved in training, having taught classes in the Webpositer Master's and the Marketing and Web Master's, among others.

What types of SEO links are currently best for positioning a project?
If we refer to link attributes, the best ones are undoubtedly those that are not marked with any attribute, that is, those we usually call dofollow.

Which doesn't mean that nofollow, UGC or sponsored are absolutely useless for a project.

They also have their place and use, which I explain in the following answer.

If we look at other properties of the links, such as the page where the link is located, or its anchor text, then the ideal links are those that we place on a page and a domain with topics similar to ours, provided that the page and the specific link have a minimum of authority.


It is important to specify this last point, because a page with little authority and that also has a large number of outgoing links, for example 100, will almost certainly not be passing much authority to the linked pages (since according to the PageRank algorithm, the authority that a page can pass is divided by the total number of outgoing links it contains, whether they are dofollow or nofollow).

Similarly, and always in accordance with PageRank, the authority that matters is that of the specific URL where the link is, and not so much that of the domain (which is an aggregate of all its pages).